7. CHAPTERS 7 TO 9

7. "  product pricing "

      7.1 meaning and concepts of pricing and pricing
      7.2 role of pricing in marketing strategy
      7.3 the pricing objectives
      7.4 factors influencing the product pricing decisions
      7.5 appropriate to pricing
      7.6 The methods of pricing determination
      7.7 pricing policies and strategies
      7.8 resale price maintenance

8. " physical distribution and channel of distribution"

      8.1 physical distribution meaning and objectives
      8.2 the role and importance of physical distribution system
      8.3 the components of physical distribution supply
      8.4 channel of distribution meaning and role
      8.5 classification of channels
      8.6 types of intermediaries
      8.7 the factors governing the choice of channels of distribution
      8.8 the factors governing the choice of an intermediary.

9. " promotion decision"

      9.1 promotion and definitions
      9.2 promotion mix concept and elements
      9.3 objective and kinds of promotion
      9.4 communication meaning and characteristics
      9.5 elements of communication
      9.6 communication process and promotion mix
      9.7 The goals and tasks of promotion
      9.8 factors that affect the promotion-mix.