1. Chapter 1 TO 2

                 chapters
1. INTRODUCTION TO MARKETING
   
      1.1 meaning and definitions of market and marketing.
      1.2 characteristics of marketing.
      1.3 distinction between market and marketing.
      1.4 difference between market and marketing.
      1.5 approaches to the study of marketing.
      1.6 objectives of marketing.
      1.7 role of marketing.
      1.8 benefits of marketing.
      1.9 evolution of Marketing concept.
      1.10 which is the best Marketing concept ?
      1.11 features of Integrated Marketing concept.
      1.12 factors influencing Marketing concept.
      1.13 the essence of modern marketing.
      1.14 marketing management meaning, objective, functions and scope.
      1.16 new waves of heart in marketing.

2. RECENT TRENDS IN MARKETING
       2.1 E-business
       2.2 M- business
       2.3 Tele -marketing :
       2.4 Relationship marketing.
       2.5 Retailing.
       2.6 Green Marketing.
       2.7 customer relationship management.