¶ MARKETING AND SERVICE MANAGEMENT.
UNIT 1 : INTRODUCTION TO MARKETING
Meaning and definition--- goals---concepts of marketing--- Approach to marketing-functions of marketing. "recent trends in marketing"---E-business---Tele-marketing---M-business--- Green Marketing--- retailing, relationship marketing, customer relationship management.
UNIT 2 : MARKETING ENVIRONMENT
Meaning---demographic--- economic---natural---technological--- political--- legal--- socio cultural environment. "market segmentation and consumer behaviour" meaning& definition--- bases of market segmentation--- consumer behaviour---factors influencing consumer behaviour.
UNIT 3 : MARKETING MIX
Meaning---elements--- "product"-product mix, product line product life cycle, product planning--- new product development--- branding--- packing and packaging.
"Pricing--- factors influencing pricing, methods of pricing, (only meaning), and pricing policy--- "physical distribution", meaning, factors affecting channels, types of marketing channels, "promotion"--- meaning and significance of promotion--- personal selling and Advertising.
UNIT 4 : INTRODUCTION TO SERVICE MANAGEMENT
Meaning of services--- characteristics of services--- classification of services--- in service industry---growth of service sector. service processes--- Designing the Service process--- service blueprint--- back office and front office.
UNIT 5 : SERVICE SECTOR MANAGEMENT
Tourism and travel services---concept, nature, significance and marketing, Health care, services---concept, nature, significant and marketing, educational services--concept nature, significance and marketing.
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SKILL DEVELOPMENT
¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶
• identify the producer of your choice and describe in which stage of the product life cycle it is positioned.
• suggest strategies for development of a product.
• study of consumer behaviour for a product of your choice.
• develop an advertisement copy for a product.
• prepare a chart for distribution network for different products.
¶¶¶¶¶¶¶¶¶ THE END. ¶¶¶¶¶¶¶¶¶¶¶
UNIT 1 : INTRODUCTION TO MARKETING
Meaning and definition--- goals---concepts of marketing--- Approach to marketing-functions of marketing. "recent trends in marketing"---E-business---Tele-marketing---M-business--- Green Marketing--- retailing, relationship marketing, customer relationship management.
UNIT 2 : MARKETING ENVIRONMENT
Meaning---demographic--- economic---natural---technological--- political--- legal--- socio cultural environment. "market segmentation and consumer behaviour" meaning& definition--- bases of market segmentation--- consumer behaviour---factors influencing consumer behaviour.
UNIT 3 : MARKETING MIX
Meaning---elements--- "product"-product mix, product line product life cycle, product planning--- new product development--- branding--- packing and packaging.
"Pricing--- factors influencing pricing, methods of pricing, (only meaning), and pricing policy--- "physical distribution", meaning, factors affecting channels, types of marketing channels, "promotion"--- meaning and significance of promotion--- personal selling and Advertising.
UNIT 4 : INTRODUCTION TO SERVICE MANAGEMENT
Meaning of services--- characteristics of services--- classification of services--- in service industry---growth of service sector. service processes--- Designing the Service process--- service blueprint--- back office and front office.
UNIT 5 : SERVICE SECTOR MANAGEMENT
Tourism and travel services---concept, nature, significance and marketing, Health care, services---concept, nature, significant and marketing, educational services--concept nature, significance and marketing.
¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶
SKILL DEVELOPMENT
¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶¶
• identify the producer of your choice and describe in which stage of the product life cycle it is positioned.
• suggest strategies for development of a product.
• study of consumer behaviour for a product of your choice.
• develop an advertisement copy for a product.
• prepare a chart for distribution network for different products.
¶¶¶¶¶¶¶¶¶ THE END. ¶¶¶¶¶¶¶¶¶¶¶
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